Hello friends😊Welcome back home. As promised, today I’ll be unpacking some issues around the role of the creative industry on economic diversity.
For so many years, mining and agriculture have been the most pivotal sectors in terms of contribution to the Botswana’s GDP. However, the government has on several occasions, identified the creative industry as another potential sector that could help boost our economy through innovation, job creation and trade.
Botswana's Creative Industry's Contribution To Economic Diversification
By:Priscilla Malete
By:Priscilla Malete
As a set of knowledge-based activities, focused on but not limited to arts, this industry generates income from trade and intellectual property rights. Intellectual property is fundamentally about the creations of minds such as inventions which include literary and artistic works used in commerce. Now, this is where intellectual property rights come handy. They are meant to protect individuals' intellectual services or creative content that meets the market objectives and has economic value.
For more information about intellectual property, watch this video👇
(YouTube video by docstocTV )
The growing digital connectivity has led to creatives expressing their ideas in new forms as well as distributing their creative content. The introduction of gadgets such as smartphones, computers etc has opened new opportunities for people in the creative industry to exploit their intellectual property. For example, paintings, music videos and short films are now distributed online. This makes sense because we are living in the digital age where people use smart phones to access intellectual services by creatives. In Botswana, we have artists like Vee Mampeezy, ATI, Ice Cold Mob, HanC, Culture Spears, Amantle Brown etc who have used the social media platform to market and sell their music. This form of content distribution is even more popular in the field of comedy and it has opened doors full of opportunities for Batswana comedians such as Mjamaica, Peneneponono, Motsetserepa, amongst many. These comedians are now big brands which are now internationally recognised. Big companies like Mascom and Orange at times make use of their services for advertising.
Remember to stay tuned again for the next post and Please🙏Please drop your comments🙏❤Sharp-sharp!😊
Awesome 👍
ReplyDeleteHello. Glad you loved it..and thank you so much for visiting my blog🙏😊
ReplyDeleteStay Tuned for the next post🙏
Well said...thought provoking take indeed. The creative industry has really proven to have a significant impact as far is economic diversity is concerned. I'd love to zoom in to the issue u raised around the consumption of content from social media platforms.i thought that was very valid! Believe it or not, in somewhat way, i would say the industry has proven to be one of the trusted sectors with regards to economic diversity. Look at how a lot of our comedians have discovered their talents in the covid19 era and its all to pay back. Its sustainable amd can be trusted. We just need to, as a nation, discover more of these type of arts and harness them. Beautiful piece! Looking forward to your next blog
ReplyDeleteHello. Thank you so much for your contribution on the topic being discussed. This platform is meant to be the voice of Botswana's creatives. There are a lot of issues that needs to be discussed. Stay tuned for the next post. Don't miss out.
DeleteThe creative industry has so much to offer, and as much as we have grown as a country i wish Botswana could invest more on this industry because it is the one thing that could really develop this nation's economy.
ReplyDeleteFinally!! I have been waiting for so long to read about this industry we are in...cause honestly we don't have enough people advocating for us in Botswana....We really appreciate
ReplyDelete