CREATIVE INDUSTRY AND ECONOMIC DIVERSIFICATION

Hello friends😊Welcome back home. As promised, today I’ll be unpacking some issues around the role of the creative industry on economic diversity.

For so many years, mining and agriculture have been the most pivotal sectors in terms of contribution to the Botswana’s GDP. However, the government has on several occasions, identified the creative industry as another potential sector that could help boost our economy through innovation, job creation and trade.

Botswana's Creative Industry's Contribution To Economic Diversification

By:Priscilla Malete

As a set of knowledge-based activities, focused on but not limited to arts, this industry generates income from trade and intellectual property rights.  Intellectual property is fundamentally about the creations of minds such as inventions which include literary and artistic works used in commerce. Now, this is where intellectual property rights come handy. They are meant to protect individuals' intellectual services or creative content that meets the market objectives and has economic value.

For more information about intellectual property, watch this video👇

      (YouTube video by docstocTV )

The growing digital connectivity has led to creatives expressing their ideas in new forms as well as distributing their creative content. The introduction of gadgets such as smartphones, computers etc has opened new opportunities for people in the creative industry to exploit their intellectual property. For example, paintings, music videos and short films are now distributed online. This makes sense because we are living in the digital age where people use smart phones to access intellectual services by creatives. In Botswana, we have artists like Vee Mampeezy, ATI, Ice Cold Mob, HanC, Culture Spears, Amantle Brown etc who have used the social media platform to market and sell their music. This form of content distribution is even more popular in the field of comedy and it has opened doors full of opportunities for Batswana comedians such as Mjamaica, Peneneponono, Motsetserepa, amongst many. These comedians are now big brands which are now internationally recognised. Big companies like Mascom and Orange at times make use of their services for advertising.

Remember to stay tuned again for the next post and Please🙏Please drop your comments🙏❤Sharp-sharp!😊

UNDERSTANDING CREATIVE INDUSTRY

Creative Industry Defined

By Priscilla Malete

QuoteFancy

What pops in your mind when you hear of "Creative Industry"? Is it paintings, music or film? Well, you are on the right platform to get yourself acquainted with what the creative industry is  really about.

One of my interviewees thinks👇

"For a lay person, I think what comes to mind  is the arts mostly but obviously people don't know that the arts are only part of the creative industry. Thats why they usually mention 'creative arts' because there's other dimensions or spheres to the creative industry than just creative or performing arts (often used interchangeably). Architecture for example, is arguably a part of the creative industry because Architects work with creativity. I'm sure there are other aspects also that one surely at a glance would not deem part of the creative industry but in actual fact do have their niche within the industry." 

Well, the sentiments are expressed without doubt, 'spot on' because this industry is about creatives being able to bring abstract dreams to life through words, materials or performance etc. It is a very broad sector that entails amongst others, the following;

• Music and visual arts
• Architecture 
• Film
• Photography
• Theatre
• Advertising and Marketing

Ladies and Gentlemen, we are talking about an industry much capable of diversifying the economy. Stay tuned for my next post as I unpack the role of  Botswana's creative industry in economic diversification.

You surely don't wanna miss it!🔥❤

#StayTuned

#BWCreatives💯🇧🇼❤